The Taranis process

Audit first. Fix the leaks. Launch trackable demand. Scale what turns into booked work.

Free pre-call audit

Before we talk, we review your website, offer, tracking, lead capture, and intake path so the call starts with specific leaks and next steps.

Review website and offer clarity
Check forms, calls, quote paths, and follow-up
Look for missing or unclear tracking
Identify what should be fixed before traffic ramps up

Fit and strategy call

We use the audit to decide whether the system is a good fit for your business and where the first 30 days should focus.

Clarify service area, priority services, and ideal customer
Confirm capacity and response process
Prioritize the highest-leverage fixes
Set expectations for spend, tracking, and success signals

Fix or build the intake path

Before campaigns go live, we patch the leaks that would waste paid traffic.

Install or clean up conversion tracking
Improve forms, CTAs, and quote request paths
Build or adjust landing pages and simple websites when needed
Make follow-up and lead handling easier to track

Launch paid demand

Google and Meta campaigns go live and are focused on your real service area, priority services, and homeowners most likely to become customers.

Launch Google Ads for active demand
Launch Meta campaigns for ideal homeowners
Use offers, proof, and location clarity
Send traffic to tracked call and quote paths

Measure booked-work signals

Reporting stays tied to calls, quote requests, booked jobs, and revenue signals instead of raw lead count alone.

Review source-level lead volume and quality
Compare form and phone inquiries
Capture booked-job feedback where available
Find waste before increasing spend

Scale what proves itself

Once the numbers show what works, we keep strong ads, cut waste, and scale carefully around the business's ability to handle more work.

Increase budget only as performance holds
Keep winning campaigns and cut weak ones
Improve intake as volume grows
Scale around booked work and revenue

Traffic does not go live just because the ads are ready. It goes live after the intake path and tracking are clear enough to show what is working, what is leaking, and what deserves more budget.

Book a call

30+ minutes Based on a Free Audit